One year after the infamous "Welcome Chang3" campaign, Sony is once again plastering the LACC with mysterious advertisements.
Tagged by 166 people, last on May 7, 2006
Sony's next system to come in two configurations, 20GB hard drive-equipped version to cost $499, 60GB hard drive-equipped model to go for $599.
Tagged by 136 people, last on May 9, 2006
Sony Computer Entertainment America announces first-party games to be shown next week in LA.
Tagged by 121 people, last on May 5, 2006
New technology to change hardness, tension, shape of an object using electrical charges has possible gaming applications.
Tagged by 119 people, last on Jun 10, 2006
[UPDATE] Japanese electronics giant has strong operational results, but net profit declines due to tax burden; PS3 spending eats up increased game income.
Tagged by 118 people, last on Apr 28, 2006
Sony of America's Jack Tretton reveals company was "really pleased" with E3 performance, no exclusive GTA for PS3 won't be harmful.
Tagged by 105 people, last on Jun 22, 2006
California Assemblyman Leland Yee says publisher "stoops to new low" with billboard; NAACP representative calls for ad to be pulled.
Tagged by 104 people, last on Jul 7, 2006
Massive exhibit sports dozens of playable kiosks for Sony's next-gen console, including a demo for previously unannounced titles Wardevil: Enigma and something new from the creators of Indigo Prophecy.
Tagged by 87 people, last on May 11, 2006
Tokyo tax authority says electronics giant owes an extra $244 million due to underreporting in its games business.
Tagged by 84 people, last on Jun 30, 2006
DFC Intelligence says Sony could "easily go from first to worst"; thinks brand strength, market position can't overcome $600 price.
Tagged by 82 people, last on Jul 3, 2006
DFC Intelligence says steep price tag will prevent next-gen platform from rapidly building installed base--which will give developers pause.
Tagged by 79 people, last on May 18, 2006
[UPDATE] Research and development costs for next-gen console cut into electronic giant's revenue; company predicts 6 million PS3s shipped by March 2007.
Tagged by 78 people, last on Jul 27, 2006
More than two-dozen games for Sony's next-gen system can be played by the general public at next month's event in Japan.
Tagged by 78 people, last on Sep 15, 2006
We get our grubby mitts on Sony's new controller and you know what? It feels pretty good.
Tagged by 73 people, last on May 9, 2006
Sony exec says accusations of next-gen copycatting are "stupid," says the console will render traditional PCs moot in terms of home entertainment.
Tagged by 70 people, last on Jun 1, 2006
Electronics giant tops Harris Interactive survey for seventh consecutive year; Dell, Hewlett Packard, Apple make the top 10.
Tagged by 69 people, last on Jul 16, 2006
Kutaragi says next-gen console is like a PC, Stringer jokes he has an "obsession" with Microsoft's next-gen console.
Tagged by 66 people, last on Jun 8, 2006
PS2 and PS saves can be moved over to next-gen console, provided you have an adapter.
Tagged by 66 people, last on Aug 5, 2006
News: Blu-ray rollout delayed
First wave of films for new format bumped from May to June to coincide with release date for first Blu-ray player.
Tagged by 65 people, last on May 5, 2006
SCE CEO Ken Kutaragi details Sony's plan to put Cell processors in everything from servers to home electronics.
Tagged by 62 people, last on Jun 14, 2006
DFC Intelligence believes Sony's PS3 business model is "handing its competitors a golden opportunity" to take the console crown.
Tagged by 59 people, last on Jul 18, 2006
UK price of high-end version of Sony's next-gen console may cost $200 more than US counterpart; no-frills 20GB model may not be option in region.
Tagged by 59 people, last on May 19, 2006
SCE president says his company is aiming for iPod-like iconic status for its next-gen console and will focus on hardware and PC-like functionality.
Tagged by 58 people, last on Jun 8, 2006
[UPDATE]: Publisher confirms termination of ad campaign, apologizes to those who were offended.
Tagged by 56 people, last on Jul 12, 2006
Michael Pachter's 188-page 2006 market analysis says Sony faces big risks with the PS3 launch; movie studios could determine next-gen console war outcome.
Tagged by 56 people, last on May 3, 2006