Blog Post: GDC: Sony realizes the path to respect is self-effacement Subscribe to this RSS feed
Sony's 2007 GDC keynote was marked, but not marred by a series of unfortunate events. Could they be the sign of a more fan-friendly Sony?
Sony's GDC keynote was filled with quite a few gaffes and awkward blunders. It was also, arguably, the best show the company's put on in quite some time. Are the two mutually exclusive, or is Sony trying to take the sting out of a gaming press that loves to poke holes in the company?
A dramatization of actual events.
There's no question that Sony's been despised for quite some time, but today's keynote may have went a long way towards mending the company's shattered fences. Nevermind the fact that the company had its strongest software slate in quite some time, but the company's attitude was quite different than we've seen in the past. Gone were boasts of a world-beating PS3, as the company took a relaxed approach to pitching new ideas like the PS3 Home and LittleBigPlanet. Game|Life's Chris Kohler pointed out that Home's lead developer typing "Hi" as "Ho" may not have been a mistake, and I'm inclined to agree. Other gaffes included a glitchy Home startup and a mixup with Phil Harrison's memory stick, which kept the company President from loading an image into a Home Apartment. Ultimately, they were minute mess-ups, but the company's good humor in each situation (and comparative humility from past shows) helped in making the keynote an overall success. Now, if the company could extrapolate that attitude into its daily workings and other executives, early mistakes could easily be forgotten.
Hey, thanks: Game|Life
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