Sampling
Feb 14, 2007 6:05 AM, PROMO Xtra
Feb 9, 2007 6:02 AM, PROMO Xtra
Feb 8, 2007 6:03 AM, PROMO Xtra, By Patricia Odell
Jan 30, 2007 6:03 AM, PROMO Xtra
Jan 25, 2007 6:03 AM, PROMO Xtra, By Patricia Odell
Jan 2, 2007 6:03 AM, PROMO Xtra, By Betsy Spethmann
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 CAMPAIGN SPOTLIGHT
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
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Issues, Research and Trends
Oct 12, 2005 6:10 AM, By Patricia Odell
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....
Sep 1, 2005 12:00 PM, Amy Johannes
First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO...
May 1, 2005 12:00 PM, Patricia Odell
The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores....
Apr 1, 2005 12:00 PM, Tim Parry
Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers...
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Top Story
Miller Chill is a unique product to the Miller Brewing portfolio.
Feb 8, 2007 6:03 AM, PROMO Xtra, By Patricia Odell
SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio.
Miller Chill will test in warm climes in March in Texas, Florida, New Mexico, Arizona and San Diego. These markets have large Hispanic populations, however, Miller says the beer, flavored with lime and salt, is targeted at the general market.
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Sampling: More insight
Feb 1, 2007 12:00 PM, By Patricia Odell
California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to...
Jan 29, 2007 6:03 AM, By Amy Johannes
In a competitive swipe against Wendy's, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants....
Jan 25, 2007 6:03 AM, By Patricia Odell
Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands....
Dec 1, 2006 12:00 PM, By Betsy Spethmann
Procter & Gamble is hosting an upscale public restroom in New York City's Times Square this holiday season where it is putting rolls of its Charmin Ultra...
Sep 1, 2006 6:00 AM
Far more than simple "freebies," you know that samples can be an...
Aug 24, 2006 6:01 AM
It's hot out there and Starbucks plans to cool off a few regulars—and entice a few new customers—with free iced coffee. ...
Aug 21, 2006 6:02 AM, By Patricia Odell
Sam Adams is going to its customers to find the next beer to add to its Brewmaster's Collection next year. ...
Feb 14, 2006 6:06 AM, By Amy Johannes
Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine's Day—a free scoop of its Love Potion No. 31 ice cream. But there's a catch. To receive the free treat, ice-cream lovers must dress like cupid.
...
Jan 10, 2006 6:05 AM, By Andrew Scott
Just in time for New Year's resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers....
Jan 1, 2006 12:00 PM, Patricia Odell
Olay skin care is enticing consumers to try its products by offering a free bottle of Total Effects 7x Facial Moisturizer in exchange for a used department...
Dec 28, 2005 6:04 AM
Dunkin' Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product....
Dec 26, 2005 6:05 AM, By Betsy Spethmann
Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor's high-performance roots....
Dec 22, 2005 6:02 AM
Coca-Cola has partnered with Domino's Pizza to sample its Coca-Cola Zero beverage in a week-long event....
Nov 29, 2005 6:07 AM
McDonald's Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers....
Nov 23, 2005 6:09 AM, By Betsy Spethmann
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers....
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