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Featured WebinarLeverage your database for many happy returnsNew Webinar: Coming January 31--Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the "junk" folder. Which category will your marketing communications fall into? Join our panel of experts you'll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI. Featured ResearchTIME OUT: New trend survey on event marketingSome brands cut back on event marketing in 2006, according to PROMO’s new
proprietary trend survey. The good news is that many firms plan to increase
event spending this year. And they are now better able to measure results.
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Focus on TacticsAT RETAILWal-Mart Moves CMO Fleming to Merchandising PostPop-Tarts Play Trivial PursuitsThe RED BrigadeAGENCY FOCUSDraftFCB Hires Three New ExecsAspen Marketing Buys DVC WorldwideBenfield Resigns as CoActive CEOFocus on TacticsINTERACTIVE MARKETINGTeen TroublePontiac Contest Seeks Band for New Year's EveCrest Goes Mobile to Reach Gen Y in Social SettingsLEGAL/REGULATORYJulie Roehm Sues Wal-MartIf You Believe ThatSimon Wins Court Challenge to Gift Card Fees |