Annual Salary Surveys

Marketers' Compensation

Marketers' Salary Survey

Jul 1, 2005 12:00 PM, BY KATHLEEN M. JOYCE

The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen...

Executive Privilege

Jul 1, 2003 12:00 PM, By Patricia Odell

When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime...

Agency Executive and Staff Compensation

Better Off at Number 2

Jul 1, 2004 12:00 PM, BY PATRICIA ODELL

As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their...

Reality Check

Jul 1, 2002 12:00 PM, By Dan Hanover, Managing Editor

Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession...

Marketer's Research Store

Need the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.

PROMO Research includes:
Annual Industry Trends Report
Annual Event Marketing Trends Report
The Entertainment Marketing Study
PROMO's Annual Salary Reports
PROMO's Premium & Incentives Study

Visit the Marketer's Research Store for access to research developed by PROMO and our sister publications, including data on direct marketing, e-commerce, customer service and more. For the full suite of marketing research offered by Prism Business Media, click here

Featured Webinar

Leverage your database for many happy returns

New Webinar: Coming January 31--Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the "junk" folder. Which category will your marketing communications fall into? Join our panel of experts you'll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI.
Learn more...

Featured Research

TIME OUT: New trend survey on event marketing

Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results.

Click Here To Learn More

Sponsored by