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Research Focus: Premiums & IncentivesProprietary Research by PROMO2005 Study
RESEARCH FOCUS: Premiums and IncentivesSep 1, 2005 10:11 AM, Proprietary Research from PROMO Magazine The dollar still reigns as the No. 1 most popular type of consumer and employee incentive, according to PROMO's second annual Premium & Incentives Study.... 2004 StudyEmploying The Power of P&I;Sep 1, 2004 12:00 PM As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the... the Marketer's Research storeNeed the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
PROMO Research includes: More research on Premium and incentive marketingManagers Prefer Non-Cash IncentivesSep 6, 2006 6:07 AM, PROMO P&I; Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees' job level. ... Moms Don't Cash In on Credit Card RewardsAug 23, 2006 6:05 AM, PROMO P&I; Fully 41% of moms use a rewards-based credit card, but more than half don't redeem their points. ... Teen Boys More Likely to Buy Gift Cards than GirlsAug 23, 2006 6:03 AM, PROMO P&I; Some 48% of college-bound teens purchase gift cards rather than a gift item for friends and family throughout the year, while 33% of teen girls bought gift cards, according to a new study commissioned by Stored Value Systems, Inc. (SVS), a national gift card supplier and transaction processor. ... Employees Not to Happy with Management: Maritz PollJul 12, 2006 6:02 AM, PROMO P&I; The state of labor relations is in the dumpster. In fact, 49% of Americans describe the relationship between management and labor at their companies as "lukewarm" or "negative," with only 9% describing the relationship as "extremely positive," according to a new Maritz Poll on employee satisfaction conducted by Maritz Research. ... Family Tops List for Gift Cards Spenders: SurveyMay 3, 2006 6:03 AM, PROMO P&I; Value Tops Customers Loyalty PreferenceApr 5, 2006 6:07 AM, PROMO P&I;, By Amy Johannes Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found. ... Eight in 10 Adults Want Gift Cards as GiftsApr 5, 2006 6:04 AM, PROMO P&I; The popularity of gift cards continues to soar. In fact, eight in 10 respondents to a Web survey of adults reported they would rather receive a gift card to their favorite retailer than any other kind of gift... Managers Off the Mark on Employee Recognition: PollMar 22, 2006 6:04 AM, PROMO P&I;, By Amy Johannes Managers have a lot to learn when it comes to employee recognition and rewards, a recent Maritz, Inc. poll found. ... Gift Cards Outpace Apparel as Gifts of ChoiceFeb 22, 2006 6:04 AM, PROMO P&I; Forget that pretty sweater or fancy hat, it was all about gift cards over the holidays. ... Nokia Pinpoints Keys to Telecom LoyaltyFeb 22, 2006 6:02 AM, PROMO P&I; How can telecom brands keep current customers on the line? Think about products, not just price. ... SITE Study Explores Forces Shaping the Incentive IndustryJan 25, 2006 6:08 AM, By Barbara Scofidio (Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have... Data Collection Pushing Loyal Customers Away: StudyJan 25, 2006 6:07 AM U.K. Gift Card Maker Adds Research ServiceJan 11, 2006 6:02 AM U.K. gift card supplier Giftex, Inc. has launched a research service for European marketers eager to catch up to the popularity of gift cards in the U.S.... Loyalty Shoppers Prefer a Mix of Soft and Hard BenefitsDec 7, 2005 6:04 AM Consumers prefer a blend of rewards and special privileges from retail loyalty programs, and are less likely to defect from a program that offers both.... Motivating the MassesSep 1, 2005 12:00 PM, BY PATRICIA ODELL A financial services company intituted a cash incentive program to boost its bottom line. The staff consistently earned the extra cash but soon reached... Employing The Power of P&I;Sep 1, 2004 12:00 PM As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the... Rethinking RewardsSep 1, 2004 12:00 PM, By Kathleen M Joyce According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among... Research Focus: Premiums & IncentivesJan 27, 1996 2:57 PM |
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Focus on TacticsAT RETAILWal-Mart Moves CMO Fleming to Merchandising PostPop-Tarts Play Trivial PursuitsThe RED BrigadeAGENCY FOCUSAspen Marketing Buys DVC WorldwideBenfield Resigns as CoActive CEODel Monte Taps TracyLocke for RetailENTERTAINMENT MARKETINGLost No MoreVerizon Pumps Out Pirates Content for V-Cast CustomersIn Last Hurrah, McDonald's Anchors Pirates PromoGAMES, CONTESTS, SWEEPSSponsors Return for SI Kids Snow SearchRunning With the BullsSuper Duper BowlFocus on TacticsINTERACTIVE MARKETINGTeen TroublePontiac Contest Seeks Band for New Year's EveCrest Goes Mobile to Reach Gen Y in Social SettingsLEGAL/REGULATORYJulie Roehm Sues Wal-MartIf You Believe ThatSimon Wins Court Challenge to Gift Card Fees |
