Annual Industry Trends ReportProprietary Research from the editors of PROMO
2006 Overview of Promotional SpendingHigher GearApr 1, 2006 12:00 PM, Kathleen M. Joyce Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference... Agency RevenuesRevenues Rising AgainApr 1, 2006 12:00 PM, Betsy Spethmann U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies... Coupon/FSIClipping SlowsApr 1, 2006 12:00 PM, Betsy Spethmann U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,... Direct MailSnail Mail Leaves Its ShellApr 1, 2006 12:00 PM, Patricia Odell Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic... Entertainment MarketingOutside the BoxApr 1, 2006 12:00 PM, Amy Johannes Last month, Visa broke new ground when it upsized billboards and touted its fraud-protection service as part of the story line in Ubisoft's crime-solving... Event MarketingLess is MoreApr 1, 2006 12:00 PM, Betsy Spethmann Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell... FulfillmentFlipping the CoinApr 1, 2006 12:00 PM, Kathleen M. Joyce The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery... Games, Contests and SweepstakesPlaying the GameApr 1, 2006 12:00 PM, Amy Johannes Fueled by the need to keep consumers engaged, technology gains ground as a prime tool for games, contests and sweepstakes. Whether it's a text messaging... Interactive/DigitalThe New FrontierApr 1, 2006 12:00 PM, Andrew Scott SMS, MMS, SEOit's an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their... LicensingLicensing BlipsApr 1, 2006 12:00 PM, Amy Johannes Licensing revenue has grown 4% since 2001 from $5.60 billion to $5.85 billion in 2004. And with consumers' love of nostalgia, movies and good, old-fashioned... Loyalty MarketingRewarding the FaithfulApr 1, 2006 12:00 PM, Patricia Odell The loyalty business is booming, garnering almost as much attention and excitement as it did in the heydays of S&H; trading stamps, when housewives feverishly... Premium and IncentivesEngaging WorkersApr 1, 2006 12:00 PM, Patricia Odell Internal branding is driving the creation of major budgets earmarked to market the company's benefits, products and services to its employees just as... Retail MarketingA Little Bit Louder NowApr 1, 2006 12:00 PM, Betsy Spethmann U.S. marketers spent $19.35 billion on retail marketing in 2005, up 4.8% from 2004, per PROMO estimates. Retail marketing which includes P-O-P, retail... SamplingTry Me!Apr 1, 2006 12:00 PM, Andrew Scott One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered... Specialty PrintingFolding or Holding?Apr 1, 2006 12:00 PM, Kathleen M. Joyce With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers... SponsorshipGoal TendingApr 1, 2006 12:00 PM, Andrew Scott Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in... 2005 OverviewRiding the TideApr 1, 2005 12:00 PM, Kathleen M. Joyce Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far... 2004 OverviewUpward BoundApr 1, 2004 12:00 PM They're beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market... 2003 OverviewCreeping ConfidenceApr 1, 2003 12:00 PM It's always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept... Marketer's Research StoreNeed the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
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Featured WebinarLeverage your database for many happy returnsNew Webinar: Coming January 31--Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the "junk" folder. Which category will your marketing communications fall into? Join our panel of experts you'll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI. Featured ResearchTIME OUT: New trend survey on event marketingSome brands cut back on event marketing in 2006, according to PROMO’s new
proprietary trend survey. The good news is that many firms plan to increase
event spending this year. And they are now better able to measure results.
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Focus on TacticsAT RETAILWal-Mart Moves CMO Fleming to Merchandising PostPop-Tarts Play Trivial PursuitsThe RED BrigadeAGENCY FOCUSDraftFCB Hires Three New ExecsAspen Marketing Buys DVC WorldwideBenfield Resigns as CoActive CEOFocus on TacticsINTERACTIVE MARKETINGTeen TroublePontiac Contest Seeks Band for New Year's EveCrest Goes Mobile to Reach Gen Y in Social SettingsLEGAL/REGULATORYJulie Roehm Sues Wal-MartIf You Believe ThatSimon Wins Court Challenge to Gift Card Fees |
