Coupons and Other Promotional Tactics
Feb 27, 2007 6:04 AM, PROMO Xtra
Feb 27, 2007 6:02 AM, PROMO Xtra
Feb 15, 2007 6:04 AM, PROMO Xtra, By Betsy Spethmann
Feb 15, 2007 6:02 AM, PROMO Xtra
Jan 30, 2007 6:04 AM, PROMO Xtra, By Betsy Spethmann
Jan 4, 2007 6:02 AM, PROMO Xtra, By Betsy Spethmann
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 CAMPAIGN SPOTLIGHT
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.
More campaign profiles
Issues, Research, and Trends:
Cause Marketing
By Betsy Spethmann
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to...
Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from worthy organizations....
Ben & Jerry's, Nike and Things Remembered are three distinctly different companies, but share a common thread when it comes to cause marketing: They get their employees on board....
The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached...
Coupons/FSI
U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,...
Whether its a “snip- snip” from a free-standing insert or the “click-click” of a downloadable offer, coupon distribution...
The majority of American consumers clip coupons and its not all about the discounts—it's also about the hunt....
Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the...
Sponsorship
Andrew Scott
Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in...
It's been said that as many people watch the Super Bowl for the commercials as they do the Big Game. Annually the most-viewed television show, it gives...
Sponsorship spending grew 8.4% in 2004, the highest amount since 2000, and will grow again in 2005, according to Chicago-based sponsorship analysis group...
After fouling out with the NFL (May PROMO), Coca-Cola Co., Atlanta, struck a four-year sponsorship agreement with the National Basketball Association....
Direct Marketing
Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic...
A fearless prediction: 2007 is going to be a banner year for direct marketers. ...
Direct marketing companies are planning to hire more workers this fall than at any time since 2001.
...
Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing....
Fulfillment
The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery...
There is a slight shift in the wind: many promotional products distributors no longer want to focus solely on the niche of selling promotional products, but want to expand their businesses by offering additional services to clients....
Technology combined with a drive for customer service pushed fulfillment revenues up 14% in 2004, to $4.7 billion from $4.1 billion in 2003. Not only...
Specialty Printing
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers...
Specialty printers' presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued...
Procter & Gamble is soliciting ideas to print on Pringles crisps....
At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket...
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Top Story
The Nextel Experience got an overhaul for this year's Daytona 500.
Feb 15, 2007 6:04 AM, PROMO Xtra, By Betsy Spethmann
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.
As title sponsor of the NASCAR Nextel Cup series, the telecom has high stakes in establishing a strong presence at the Daytona 500, the highest-profile race in the series.
Related Articles
Across the tactical spectrum
Jan 30, 2007 6:02 AM
Some less-fortunate football fans will be well fed before the Super Bowl begins this weekend....
Jan 1, 2007 12:00 AM
Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from worthy organizations....
Jun 28, 2006 6:05 AM, By Andrew Scott
When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they'll not only be issued a parking stub, but incentive coupons for cool offers at the airport's concessionaires, including McDonald's and TGI Friday's.
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Jun 22, 2006 6:01 AM, By Andrew Scott
PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice. ...
Jun 21, 2006 6:02 AM, By Amy Johannes
Warner Bros. Consumer Products is injecting new life in its iconic Tweety property with a new fashion collection by celebrity designer and Hilton heiress Nicky Hilton.
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Jun 20, 2006 6:02 AM
Coca-Cola and the National Basketball Association have expanded their global marketing partnership to build on interactive promotions designed to connect with teens worldwide.
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Jun 14, 2006 6:03 AM, By Amy Johannes
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow. ...
Jun 9, 2006 6:04 AM, By Patricia Odell
Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic. ...
May 9, 2006 6:03 AM
The Home Depot has signed a sponsorship deal with Six Flags, swapping real estate in joint-marketing efforts and tapping Home Depot's longtime sponsorship of non-profit KaBOOM....
May 1, 2006 6:03 AM, By Amy Johannes
Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker's vehicles into its new series Saved. ...
Apr 28, 2006 6:02 AM, By Andrew Scott
U.S. Cellular has struck a three-year sponsorship deal for Milwaukee's Summerfest worth more than $1 million.
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Apr 26, 2006 6:03 AM, By Andrew Scott
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.
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Apr 26, 2006 6:02 AM
First it was stadiums; now it's airports. Financial services firm HSBC has signed a five-year agreement that allows its brand visibility on the 108 jetbridges at John F. Kennedy International Airport in the first major airport naming contract in North America.
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Apr 21, 2006 6:01 AM
Dr Pepper has signed a deal to become the official soft drink of the Amateur Athletic Union.
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Apr 18, 2006 6:03 AM
Maker's Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon.
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Apr 10, 2006 6:03 AM, By Patricia Odell
ExxonMobil is under fire for sponsoring events that some of its shareholders describe as sexually discriminatory.
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Apr 7, 2006 6:03 AM, By Andrew Scott
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