Op-Ed
Editorials
Dec 1, 2006 12:00 PM, By Patricia Odell
Two words, taboo last year, are back in vogue as holiday shopping reaches a fevered pitch this month. Merry Christmas. The Grinch who attempted political...
May 1, 2006 12:00 PM
One of the advantages of living in the New York area is access to terrific museums. On a recent Saturday, I trooped my two boys down to The Museum of...
Apr 1, 2006 12:00 PM
We've spent a lot of ink in our recent print editions and a fair number of bytes for our electronic coverage on the latest technological innovations being...
Mar 1, 2006 12:00 PM
Like the medieval monks who transitioned from illuminated manuscripts to the Gutenberg press, or the town criers who were superceded by Poor Richard's...
Jan 1, 2006 12:00 PM
The clock is ticking down on 2005 as my hard-working staff of editors scrambles to get this issue to press. There are lots of distractions this time of...
Homework
Senior Editor Betsy Spethmann's take on marketing in the real world
Oct 1, 2006 12:00 PM, By Betsy Spethmann
I'm not much of a clotheshorse, but I do have a soft spot for baby clothes. Specifically, Hanna Andersson baby clothes. I tell you this because my work...
Aug 1, 2006 12:00 PM, By Betsy Spethmann
Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac...
Jul 1, 2006 12:00 PM, By Betsy Spethmann
I did a little sightseeing with my daughter last month, from the seat of a bike. We rode 150 miles in one weekend, our first stint with The Multiple Sclerosis...
May 1, 2006 12:00 PM, By Betsy Spethmann
When I was a kid, my mom often accused me of being a pack rat. I am mortified to confess that not only have I proven her right, I've proven her guilty...
Feb 1, 2006 12:00 AM, By Betsy Spethmann
This whole glimpse-of-future-technology thing has gone from Big Brother to Oh, Brother. ...
Jan 1, 2006 12:00 PM, By Betsy Spethmann
It's good to get out into the woods once in a while, to leave the commercial universe and forget material goods and consumerism and live life the old-fashioned...
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Industry Voices
Opinions and ideas across brand marketing, retailing and the agency scene. To submit an opinion essay, click here.
Jan 1, 2007 12:00 AM, By Drew Neisser
During Roger Federer’s smashing victory at last year’s U.S. Open, the camera swished frequently to Tiger Woods, who supposedly was there as Roger’s guest. ...
Jan 1, 2007 12:00 PM, By Ray Schultz
It may seem a little strange to see a new face on this page. But it's not so new. I've been bouncing around the ad business for years, mostly covering...
Nov 1, 2006 12:00 PM, BY ROD TAYLOR
Every Thanksgiving morning, my family cooks a huge breakfast, I light the fireplace and we sit down in our pajamas, part of an intimate group of 60 million...
Oct 1, 2006 12:00 PM, BY ROD TAYLOR
History doesn't record who the first marketer was to use an anniversary as a theme for a promotion, but I for one would kiss whoever it was smack on the...
Sep 1, 2006 12:00 PM, BY ROD TAYLOR
You're driving down the interstate when suddenly you're passing a 27-foot long truckshaped like a giant hot dog. Do you: A: Floor it, putting maximum...
Aug 1, 2006 12:00 PM, BY ROD TAYLOR
Betty Crocker, General Mills' is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains...
Jul 1, 2006 12:00 PM, BY ROD TAYLOR
According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible...
May 1, 2006 12:00 PM, BY ROD TAYLOR
There's a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,...
Apr 1, 2006 12:00 PM, By Rod Taylor
In December 1977, consumer giant CFCP introduced Breen detergent to the metro New York market. Its introductory 25-cent coupon, delivered via free-standing...
Mar 1, 2006 12:00 PM, BY ROD TAYLOR
Occasionally marketers hit on an idea that makes so much sense that even consumers wonder, Why didn't anyone ever think of this before? This was certainly...
Feb 1, 2006 12:00 AM, By Rod Taylor
In-store marketing for men’s shoes was once an oxymoron—there was no in-store marketing done in this huge category. Retailers arranged various left-footed shoes on a sales table and then (are you ready for this?) put the price sticker on the arch of each sole. ...
Jan 1, 2006 12:00 PM
American Airlines' AAdvantage turns 25 this year. It's tough to believe there was ever a time when our every purchase wasn't determined by how many we...
Dec 1, 2005 12:00 PM, By Ken Strottman
Youth marketing is under attack in America. And while not all marketers are being directly blamed for the troubles surrounding kids, it is clear that...
In My Opinion
Aug 1, 2005 12:00 PM, By Ted Mininni
There's a lot more to kids' marketing today than trying to keep brands relevant, hip and cool. Today's kids want two additional things from marketers:...
Jun 6, 2005 10:41 AM, By Erik Hauser
It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with “experience marketing.”
The term “experience marketing” can replace all other discipline labels since it encompasses—well, everything. Everything we do as humans, good or bad, is an experience. Any interaction that a consumer has with your brand/product/service is an experience. Experience marketing is every marketing initiative that a company sets out on, all tucked together under one big umbrella....
May 1, 2005 12:00 PM, By Sarah O'Leary
As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement....
Mar 1, 2005 12:00 PM, By Kelly Hlavinka
But if I ran the zoo,Said young Gerald McGrew,I'd make a few changes.That's just what I'd do Dr. Seuss Dr. Seuss knew a thing or two about customer data...
Mar 1, 2005 12:00 PM, By Pat Furey
THE OLD ADAGE IS AS TRUE for many retailers today as it was 50 years ago: I know half of my advertising is wasted; I just don't know which half. Retailers...
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