Interactive Marketing
Issues, Research and TrendsPC In-Game Advertising to Grow $400 MM by 2009Jul 6, 2006 6:01 AM In-game advertising in PC-based games is expected to more than quadruple in the next three years, according to a new survey. ... Customer Satisfaction Dwindles in Online ShoppingJan 12, 2006 6:04 AM, By Andrew Scott As the curtain closed on the holiday shopping season, new figures indicate that consumers are 4% less satisfied with the online shopping experience than they were earlier in 2005.... Live From the Mobile & Digital Licensing Summit: Mobile Gaming Gains MomentumJun 20, 2006 6:04 AM Last year, consumers paid for 382 million downloads of mobile games, and that number is expected to soar to 1.7 billion by 2010, representing a $5.9 billion industry and signaling the industry's rapid growth. ... Small Number of Online Buyers Drive Almost Half of the BusinessDec 6, 2005 6:01 AM Only 18% of online buyers drive almost half (46%) of the spending, according to a report by Nielsen//NetRatings.... Digital BridgesApr 1, 2005 12:00 PM, Kathleen M. Joyce Web-based games and sweeps? Done that. Online loyalty fulfillment? Natch. Downloadable coupons? Oh, please years ago! To be on the real cutting edge of... TOP STORY
Mariah Carey's "legs" are up for sale on eBay in a partnership with Gillette's Venus. Gillette’s Venus Brand to Auction Mariah Carey’s “Legs”Feb 13, 2007 6:03 AM Venus, the female shaving brand, is set to auction off a pair of Mariah Carey look-alike legs. The partnership between Carey and Gillette, the maker of Venus, calls for the legs to be bid on eBay through Feb. 21. All proceeds will benefit The Fresh Air Fund, a non-for-profit agency that provides free summer vacations to inner-city kids. Related ArticlesGillette CEO to Step Aside Amid Executive ChangesGillette Boosts Fusion Via Apprentice SponsorshipPROMO's Interactive Marketing Awards
PROMO's Interactive Marketing Awards honors the best and brightest in effective interactive marketing—and recognizes the valuable role that interactive tactics play in motivating consumer response and creating strong, exciting brands.
Sponsored Content
Spinning the WebApr 5, 2006 12:20 PM The shift from traditional media to online continues at a rapid pace. This unique research shows how marketers are budgeting, what they hope to accomplish for their brands, and more.... 
Pontiac G6 Sweeps Takes Top IMAApr 3, 2006 4:07 PM Ten campaigns take PROMO’s Interactive Marketing Awards for best promotional work via digital technologies.... Further coverage: Interactive MarketingStar PowerFeb 1, 2007 12:00 PM, By Amy Johannes McDonald's likes to make stars out of ordinary people. On its bags and cups, it will soon feature a school bus driver and a kid who loves swimming. It... Fantasy BasketballFeb 1, 2007 12:00 PM, By Patricia Odell Here's a marketing challenge for you: Get cell phones, basketball and college into a single promotion. Alltel Wireless has found a way with a sweepstakes... Teen TroubleJan 1, 2007 12:00 PM, By Patricia Odell Social networking sites have long been a magnet for creeps looking to harm young girls. But parents have a new ally in their fight to protect their daughters:... Pontiac Contest Seeks Band for New Year's EveDec 1, 2006 12:00 PM, By Andrew Scott Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. Under its biggest music promotion to date, Pontiac is... Crest Goes Mobile to Reach Gen Y in Social SettingsJul 5, 2006 6:04 AM, PROMO Xtra, By Patricia Odell Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme. ... Verizon Pumps Out Pirates Content for V-Cast CustomersJun 30, 2006 6:04 AM, PROMO Xtra, By Andrew Scott Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man's Chest, including a sweeps, mobile game and downloads. The film hits screens next week. ... Jenn-Air Sponsors Podcast SeriesJun 30, 2006 6:01 AM, PROMO Xtra Appliance maker Jenn-Air this week launched a series of podcasts designed to raise donations for its cause-marketing partner, Share Our Strength. ... NBA Star Plays in Powerade Loyalty ProgramJun 28, 2006 6:07 AM, PROMO P&I; National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club. ... Quantum Launches Movie Ticket Loyalty ProgramJun 28, 2006 6:06 AM, PROMO P&I;, By Amy Johannes Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home. ... Illinois Tourism Board Sells Ads OnlineJun 27, 2006 6:02 AM, PROMO Xtra Illinois Bureau of Tourism has launched an online store to sell merchandise based on its popular ad campaign. ... Google Lets Advertisers Pick Time/Day Campaign Will RunJun 27, 2006 6:01 AM, PROMO Xtra Google has introduced a new feature that lets advertisers determine when their ads will run. Advertisers can automatically adjust their bids or pause or resume their campaigns based on the time of day or day of the week. ... Live From the Mobile & Digital Licensing Summit: Mobile Gaming Gains MomentumJun 20, 2006 6:04 AM, PROMO Xtra, By Andrew Scott Last year, consumers paid for 382 million downloads of mobile games, and that number is expected to soar to 1.7 billion by 2010, representing a $5.9 billion industry and signaling the industry's rapid growth. ... Pirates Brings M&M;'s, Volvo On BoardJun 15, 2006 6:07 AM, PROMO Xtra, By Amy Johannes Masterfoods USA's M&M;'s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes. ... Data Woes: Setting a Foundation for Good AnalyticsJun 12, 2006 9:00 AM In the last of this article series on interactive marketing, it seemed fitting to address one of the most common challenges that surfaces in post-project phases: your campaign wraps-up, you have tons of consumer data that needs to be translated, but you didn’t set the right foundation for good data analytics. Sound familiar? Join the club. ... Live From the Digital Marketing Conference: Fox to Launch Search EngineJun 9, 2006 6:02 AM, PROMO Xtra, By Andrew Scott The search engine war is heating up with Fox Interactive Media set to launch its own search engine joining powerhouses Google, Yahoo and MSN. ... Unilever Airs Laundry in NYCMay 24, 2006 6:08 AM, PROMO Xtra Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.... |
Featured WebinarLeverage your database for many happy returnsNew Webinar: Coming January 31--Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the "junk" folder. Which category will your marketing communications fall into? Join our panel of experts you'll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI. Featured ResearchTIME OUT: New trend survey on event marketingSome brands cut back on event marketing in 2006, according to PROMO’s new
proprietary trend survey. The good news is that many firms plan to increase
event spending this year. And they are now better able to measure results.
RESOURCES: Helping You Find SolutionsFind me an AGENCYFind me a SUPPLIER
I need to find/post a JOB OPENING
Focus on Tactics |
IN THE NEWS
CAMPAIGN SPOTLIGHT
