Entertainment Marketing
Feb 22, 2007 6:03 AM, PROMO Xtra, By Amy Johannes
Jan 31, 2007 6:03 AM, PROMO Xtra, By Amy Johannes
Jan 26, 2007 6:02 AM, PROMO Xtra, By Amy Johannes
Jan 23, 2007 6:02 AM, PROMO Xtra
Jan 19, 2007 6:04 AM, PROMO Xtra
Jan 16, 2007 6:03 AM, PROMO Xtra, By Patricia Odell
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 CAMPAIGN SPOTLIGHT
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes...
More campaign profiles
Issues, Research and Trends
Oct 1, 2006 12:00 PM, By Amy Johannes
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending...
May 1, 2005 12:00 PM, Amy Johannes
Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC's The Apprentice showcases a brand in nearly every episode....
May 1, 2005 12:00 PM, Amy Johannes
"Have It Your Way." The Burger King Corp.'s motto says it all and kept its promise this winter, driving fans of NBC's hit reality show The Apprentice from the boardroom directly into its restaurants and beyond....
Apr 1, 2005 12:00 PM, Amy Johannes
Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights....
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Top Story
AT&T; gets American Idol fans texting with a sweepstakes for cash and trip to Los Angeles.
Feb 22, 2007 6:03 AM, PROMO Xtra, By Amy Johannes
AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.
Fans can enter the sweepstakes by sending the word IDOL to short code 4004. Customers can earn an additional entry for every text, instant, photo, and video message they send.
Related Articles
More on Entertainment Marketing and Licensing
Feb 7, 2007 6:02 AM, PROMO P&I;
Southwest Airlines has found a new way to reward frequent fliers—video games....
Dec 1, 2006 12:00 PM, By Amy Johannes
ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, ...
Jun 30, 2006 6:04 AM, PROMO Xtra, By Andrew Scott
Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man's Chest, including a sweeps, mobile game and downloads. The film hits screens next week.
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Jun 29, 2006 6:05 AM, PROMO Xtra, By Amy Johannes
McDonald's is rolling out a mega promotion behind Disney's much anticipated release Pirates of the Caribbean: Dead Man's Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald's 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.
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Jun 28, 2006 6:04 AM, PROMO Xtra, By Patricia Odell
Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney's most popular films.
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Jun 23, 2006 6:05 AM, PROMO Xtra, By Amy Johannes
Disney plans to unleash a new category of licensed goods that are sure to appeal to four-legged creatures and their owners, alike—pet care products. ...
Jun 22, 2006 6:02 AM, PROMO Xtra, By Amy Johannes
MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters. ...
Jun 22, 2006 6:01 AM, PROMO Xtra, By Andrew Scott
PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice. ...
Jun 19, 2006 6:04 AM, PROMO Xtra
Motorola has tapped international soccer star David Beckham to be the company's global brand ambassador. ...
Jun 15, 2006 6:07 AM, PROMO Xtra, By Amy Johannes
Masterfoods USA's M&M;'s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes. ...
May 26, 2006 6:06 AM, PROMO Xtra, By Amy Johannes
PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures' Superman Returns, dangling a cash prize of $1 million. ...
May 26, 2006 6:02 AM, PROMO Xtra
Lionsgate Entertainment has been asked by The Children's Advertising Review Unit to refrain from advertising one of its DVDs during times when children's program is on television. ...
May 23, 2006 6:06 AM, PROMO Xtra
AOL is launching a one-of a kind online treasure hunt this fall that will send puzzle-solving enthusiasts on a hunt for real-life treasure....
May 23, 2006 6:01 AM, PROMO Xtra
Toyota Motor Sales, U.S.A. has chosen Velocity Sports & Entertainment to drive activation of its sponsorship of the NASCAR Nextel Cup Series and the Busch Series, which begins next year. ...
May 22, 2006 6:03 AM, PROMO Xtra, By Betsy Spethmann
Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour....
May 19, 2006 6:04 AM, PROMO Xtra
Embassy Suites Hotels will appear on The Apprentice next week for its first-ever task sponsorship by giving competing teams a chance to create a new look for hotel employees....
May 19, 2006 6:03 AM, PROMO Xtra
AT&T; is rolling out a new campaign to promote the upcoming release of the Disney/Pixar animated feature Cars via a direct-mail campaign and interactive Web site touting its lightning-fast products and services....
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