Games, Contests & Sweepstakes
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Real women win a spot in Dove's ads, and a summer vacation. Dove Contest Readies Real Women for SummerFeb 15, 2007 6:05 AM, PROMO Xtra, By Betsy Spethmann Dove wants more real women for its ads. This time, it wants them tanned. Unilever extends its Dove Campaign for Real Beauty with a contest that will put real women in a print ad for its Energy Glow self-tanning moisturizer. Related ArticlesDove Debuts Campaign for Older WomenUnilever Extends Dove OnlineIn Depth: Games, contests & sweepstakesBorders Launches Contests for Reward MembersFeb 7, 2007 6:04 AM, PROMO P&I;, By Amy Johannes Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.... Pepsi Gives Away Cars and Cash for Gas Every DayFeb 6, 2007 6:05 AM, PROMO Xtra, By Patricia Odell Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.... Super Bowl WannabesFeb 1, 2007 12:00 PM, By Amy Johannes Don't have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors... Spring BreakawayFeb 1, 2007 12:00 PM, By Amy Johannes BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more... Spring is in the AirFeb 1, 2007 12:00 PM, By Patricia Odell The consumer is in control. We've all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have... Ikea Hops into Bed-making ContestFeb 1, 2007 6:04 AM, PROMO Xtra Did you make your bed this morning? That could be worth $5,000.... El Pollo Loco Kicks off Apprentice-Themed ContestJan 31, 2007 6:03 AM, PROMO Xtra, By Amy Johannes El Pollo Loco is extending its recent appearance on NBC's The Apprentice: Los Angeles with an online contest that lets fans mimic the show's task for a chance to win tickets to the finale.... Sponsors Return for SI Kids Snow SearchJan 16, 2007 6:01 AM, PROMO Xtra Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders. ... Running With the BullsJan 1, 2007 12:00 PM, By Patricia Odell No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel's... Super Duper BowlJan 1, 2007 12:00 PM, By Amy Johannes Are you ready for some football? Brand marketers have been for months, but they're no longer thinking only of Super Bowl Sunday. Many have expanded from... Old Navy Blows Out Its ‘Best Week Ever’Aug 8, 2006 6:08 AM, PROMO Xtra, By Betsy Spethmann Could this week be Old Navy’s “Best Week Ever” for back-to-school sales? A multi-pronged tie-in with VH1’s hit show Best Week Ever drives traffic to Old Navy stores with an in-store instant-win game that awards prizes each hour. The top prizes: A walk-on role on VH1’s show; Chrysler Crossfires (four winners nationally) and tickets on United Airlines. Lesser prizes include Baskin-Robbins ice cream cones, a Best Week Ever sampler CD, compiled by VH1 and discounts on Old Navy goods. ... Starbucks Uses Trivia and Texting in Scavenger HuntJul 11, 2006 6:04 AM, PROMO Xtra Starbucks is out with an interactive scavenger hunt that will get consumer texting on their cell phones for a chance to win a trip to Costa Rica. ... Coldstone Creamery Gets In the Groove with Dance-OffJul 5, 2006 6:00 AM, PROMO Xtra Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000. ... Sutter Home and HarperCollins Pair Wine with BooksJun 30, 2006 6:02 AM, PROMO Xtra, By Patricia Odell HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay. ... In Last Hurrah, McDonald's Anchors Pirates PromoJun 29, 2006 6:05 AM, PROMO Xtra, By Amy Johannes McDonald's is rolling out a mega promotion behind Disney's much anticipated release Pirates of the Caribbean: Dead Man's Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald's 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success. ... ESA Sues Over Oklahoma Gaming LawJun 29, 2006 6:03 AM, PROMO Xtra, By Amy Johannes The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma. ... NBA Star Plays in Powerade Loyalty ProgramJun 28, 2006 6:07 AM, PROMO P&I; National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club. ... |
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