The 2007 PROMO 100

PROMO Is Looking for a Few Good Agencies. One Hundred of Them.

The PROMO 100 ranks the best agencies in the promotion marketing business. How will yours measure up?

Complete a PROMO 100 qualification form at Awardsecure.com/promo1002007 to submit your agency for the ranking. Forms are due March 30; financials are due April 16 (will be kept confidential). The ranking will appear in the June issue of PROMO.

If you're used to getting your qualification forms from the mailman, don't wait for them this year. You can only apply online.

Welcome to the 21st Century. And welcome back to the PROMO 100.

2006 PROMO AGENCY OF THE YEAR: ARNOLD BRAND PROMOTIONS

One Size Fits All: Arnold
There are three plasma screen TVs in Arnold Worldwide’s lobby at its Boston headquarters, running a reel of some of the best advertising in the country.

And on the 21st floor, home to Arnold Brand Promotions, gold museum frames showcase the business results of Arnold’s top clients—including Celebrity Cruise Lines, Hasbro and Jack Daniels. The real masterpiece is a graph that shows the aggregate growth of all of Arnold’s clients outperforming Standard & Poor’s.

Those pictures, worth a thousand words and about $54 million in revenues, illustrate the one word that wins Arnold Brand Promotion the 2006 crown as PROMO’s Agency of the Year: integration.

REGISTER NOW TO READ THE FULL TEXT

Registration will give you access to an exclusive PDF of the PROMO 100 ranking that includes:

• The full review of PROMO's 2006 Agency of the Year, Arnold Brand Promotions
• Profiles of the Top 25 promotional agencies
• An inside look at five fast-moving firms
• A grid with details on shops ranked 26-100
• Breakout charts on top firms per tactical specialty
• And more!

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PROMO 100 Agency Index: an alphabetical listing of agencies including contact information

Re-cap: The 2005 PROMO 100

2005 PROMO Agency of the Year: Civic Entertainment Group

Civic Entertainment Group is Top of the Town.
Crossing State Street and Main Street with such award-winning work as Save Our History and the CNN Diner, this is the year for fast-growing Civic.

When Stuart Ruderfer and David Cohn moved Civic into a former sweatshop in Manhattan's garment district, there were electrical outlets hanging from the ceiling in rows for sewing machines.
The outlets are gone, but the energy is still there in breakthrough work like The History Channel's historic White House partnership and the CNN Diner, hotspot of the 2004 Republican National Convention.

This quintessential New York agency has flourished on city smarts, carving a niche as the first agency to specialize in municipal marketing—"promotions with a public spirit." Civic leverages the political and promotional acumen that co-CEO's Ruderfer and Cohn have honed since they founded New York City's Marketing & Special Events division in 1994. Last December, Civic cut a landmark $19.5 million deal between New York City and The History Channel for a heritage tourism push launching this summer.
For the full story

The 2005 PROMO 100

Overview: Extreme Makeover

The Top 25 Agencies

The Rankings: 26 through 100

PROMO 100 Agency Index: an alphabetical listing of agencies including contact information

2005 Agency Profiles

Digitas: Beyond the Box

Eric Mower: Honing the Hybrid

Mr. Youth: Young Guns

Octagon: Shape Shifters

Velocity: High Jumpers

Rounding Out the Field