2007 Call for Entries is Open!

PROMO's Interactive Marketing Awards honors the best and brightest in effective interactive marketing—and recognizes the valuable role that interactive tactics play in motivating consumer response and creating strong, exciting brands.

If you've created an interactive marketing campaign that was PURE GENIUS you need to enter. Submit your entry by February 16, 2007 and save. Final entry deadline: March 2, 2007. Click here for the official entry form.

Winners will be honored during the Awards Gala held at the Interactive Marketing Summit, April 30 to May 1, 2007 at Ceasar's Palace, Las Vegas. PROMO will also present results of new proprietary research on interactive marketing at the event.

Categories are:

• Viral Promotion: For campaigns that incorporated friend-to-friend components to build reach, create brand ambassadors and drive sales.



• SMS/MMS Mobile Marketing: For campaigns that engaged consumers via short message service or multimedia message service technologies, to build brand engagement and drive sales.



• Internet-based Trial Recruitment: For campaigns (such as digital sampling or coupon programs) that used the Web to engage consumers with a product or company for the first time.



• Internet-based Loyalty Marketing: For campaigns that used Web-based programs to engage employees or consumers and build their affinity for a company or brand product over time.



• Promotional Website: For either interim or long-standing Internet sites that supported an overarching integrated consumer-targeted promotional campaign, or integrated program targeting employees, sales reps or distibutors.



• New Media: For best use of social networking, podcasting, blogs, RSS, or other new media to build brand engagement and drive consumer behavior.



• Search Engine Marketing: For programs that leveraged SEM to drive brand promotion.



• E-mail Marketing For programs that used electronic direct marketing to drive brand promotion.



• A BEST OVERALL Interactive Marketing Campaign will be selected from among the category winners.

2006 IMA WINNERS

Pontiac G6 Sweepstakes Takes Top 2006 IMA
The 2006 winners were honored during a special ceremony at the Interactive Promotion Summit, held in March.

Ten campaigns took PROMO’s Interactive Marketing Awards for best promotional work via digital technologies.

Pontiac lured consumers to photograph its new sedan with their cell phones for a chance to win $1 million. Gap hand-picked 100 women to tout its apparel to girlfriends via parties and free jeans. And Apple Vacations got their engines running with it successful search engine campaign.

That’s just a sampling of the top notch campaigns that were honored this week during PROMO’s Interactive Marketing Awards, the first time it has honored the best and brightest in effective interactive marketing.