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PROMO EMMA Awards
Share the Spotlight with your Entertainment Tie-in PartnersPresented by PROMO, the EMMAs are the premier accolade for outstanding entertainment tie-in promotions—and the marketing teams that create them. If you joined other brands or entertainment properties for an innovative campaign that delivered great buzz and big results, the EMMA Awards provide the recognition that your tie-in partners and your marketing team deserve. Winners will be recognized at the PMA Star Power Conference in May 2006 and featured in the May 2006 issue of PROMO. EMMA Categories:
And the 2006 winners are...Best Overall & Live Event: TourHitting a High NoteMay 1, 2006 12:00 AM, By Kathleen M. Joyce Much as he’d like to be thought of as a “regular guy,” women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices of Fidelity Investments, when McCartney left a voice mail message for some 42,000 employees worldwide, telling them how pleased he was to be joining up with the company. ... Broadcast TVHHRya PromotionMay 1, 2006 12:00 AM, By Andrew Scott Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign to get the word-—or in this case, the letters—out.... Business-to-Business/Trade AudienceThe Beat Goes OnMay 1, 2006 12:00 AM, By Patricia Odell It took weeks of scouring garage sales and thrift shops to collect what Grand Central Marketing needed for client Napster’s showcase at the Digital Life show last year. The agency wanted to take Napster, a Web-based music-sharing service, back to when founder Shawn Fanning first championed new talent from his garage. The trade show presence needed to reflect Napster’s anti-establishment image in contrast to the slick, prefab booths that are more typical.... Cable TVSweet SpotMay 1, 2006 12:00 AM, By Patricia Odell Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles.... Electronic GamesGreased LightningMay 1, 2006 12:00 AM, By Amy Johannes When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car passionate audience, the brand found its mark with video games.... Feature FilmTinker TailoredMay 1, 2006 12:00 AM, By Betsy Spethmann The appliance brand dove into its first-ever film tie-in with 20th Century Fox’s Robots, matching Sunbeam products to the animated film’s characters. ... Home Video/DVDCrunch TimeMay 1, 2006 12:00 AM, By Betsy Spethmann ConAgra boosted Orville Redenbacher’s popcorn sales 23% when it leveraged the popularity of ABC’s Lost drama series with a Lost in Hawaii sweepstakes and DVD rebate offer.... InternetFrom Boardroom to BonanzaMay 1, 2006 12:00 AM, By Kathleen M. Joyce The kudos keep rolling in for Pontiac’s star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO), plus an MAA Globe and the PMA’s Super Reggie. The April 2005 integration of the then-new car went far beyond the challenge posed to the competing Trumpites. The real power was in what happened as the end credits began rolling. ... Live Event: One TimeIllusionary WonderMay 1, 2006 12:00 AM, By Amy Johannes A&E; had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so. ... Sports EntertainmentBurger King & the NFLMay 1, 2006 12:00 AM, By Andrew Scott An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food purveyor wanted to take a bite out of the National Football League’s popularity to grow sales of its special month-long offer of an Angus ‘Shroom and Steak Burger and its chicken fries. ... Click here for the 2005 EMMA Winners |
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