February 25, 2007
Feb 23, 2007 6:04 AM, PROMO Xtra, By Betsy Spethmann
Feb 23, 2007 6:03 AM, PROMO Xtra
Feb 23, 2007 6:02 AM, PROMO Xtra
Feb 23, 2007 6:01 AM, PROMO Xtra
Feb 23, 2007 6:00 AM, PROMO Xtra
Feb 22, 2007 6:05 AM, PROMO Xtra, By Patricia Odell
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 NEWS FROM THE WIRES
Coca-Cola to Launch Diet Coke With Vitamins and Minerals
(Wall Street Journal, subscription required)
Pepsi to Introduce Higher - Caffeine Diet Cola
(NY Times)
Whole Foods Buys Smaller Rival
(NY Times)
 AGENCY ALERT
Feb 22, 2007 6:01 AM, PROMO Xtra
Feb 21, 2007 6:01 AM, PROMO Xtra
Feb 14, 2007 6:04 AM, PROMO Xtra, By Patricia Odell
The 2007 PROMO 100
The PROMO 100 ranks the best agencies in the promotion marketing business.
How will yours measure up?
For more information click here.
People in the News
Feb 5, 2007 6:01 AM, PROMO Xtra
Denver, Co-based Cultivator Advertising & Design, named Jeremy Pruitt senior graphic designer, working on the Red Robin Gourmet Burger and Anthony's Pizza accounts....
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 SPECIAL REPORTS Sponsored Content
PROMO's editors looked at these diverse campaigns to see how top marketers make a complex game, contest or sweepstakes work....
WHITE PAPERS Sponsored Content
Download this free White Paper to learn why there is no better place to reach consumers than at the point of sale (POS). ...
 WEBINARS Sponsored Content
On Demand Webinar: View it Now--Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the "junk" folder. Which category will your marketing communications fall into? Join our panel of experts you'll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI. Learn more...
RESEARCH
Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results....
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TOP STORY
Feb 21, 2007 6:05 AM, PROMO Xtra, By Betsy Spethmann
Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company's lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion.
Kraft will invest $300 million to $400 million this year to fund four initiatives, including an increase in marketing. (The three others include product quality, product pipeline, and infrastructure).
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Feb 1, 2007 12:00 PM, By Amy Johannes
Maybe singing in a Volkswagen Beetle isn't your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show...
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Thano Chaltas has done some daring things during his first year as vice president of marketing at U.S. Smokeless Tobacco Co. For one, he handed the firm's...
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INDUSTRY VOICES:
Mar 1, 2006 12:00 PM, BY JOSEPH LEWCZAK
Anyone with a teenager at home knows that the U.S. is quickly becoming as text-obsessed as Europe and Asia, increasingly depending on these brief snippets...
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