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the bnet Insight

Sales Machine

Finding the Pressure Point

One of the most unpleasant tasks for anyone to tackle is cold calling - trying to get someone on the phone who doesn't know you from Adam. Here's a reliable "trick of the trade" to avoid the purgatory of voicemail and make direct contact with the person you want to reach.

The Corner Office

Marketing on a Microscopic Budget

One of the big challenges that young companies face is how to let the world know about their great product or service. When the company is well funded and the founding team has the wisdom to plan for their big marketing push, there are generally funds available to run all sorts of marketing programs.

Business Hacks

Create Your Own Post Office

you don't have access to a top-of-the-line scale and postage meter, sending snail-mail can be a real drag. (True confessions: I recently had an important package returned because I'd guessed the weight and underpaid the postage. The resulting fallout made me wish that SNL's Jiffy Express were a real company.)

BNET Intercom

How to Use the BNET Beta

Some of the finest minds of our generation worked hard to make the new BNET Beta intuitive and easy-to-navigate. But for those who were accustomed to the old site - or anyone who would simply rather let us do the driving - we created this guided tour to help you get (re)oriented.

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