hoyinternet.com
How to advertise with Hoy

National Sales
Anne S. Kelly (312) 222-3149

New York: Jose Santiago (917) 339-1408
Chicago: Carlos Pedraja (312)-527-8408
Los Angeles: Gerencía General (213)-237-6761

Download our media kit in PDF form

Targeting the Growing Hispanic Audience Online

Why is the US Hispanic online market so attractive?
Over 14 million US Hispanics have access to the Internet - home, work and school.

Growth in Internet use by US Hispanics continues to be strong. *

50% of every new online user for the next 10 years will be Hispanic.
Online usage amongst Hispanics is growing at 15% - 20% per year.
50% of Online Hispanic users have had Internet access less than 3 years--thus indicating a liklihood of newer equipment and technologies.
Hispanics read 15% more page views and log 9% more hours online that the average online user.

Over one-third of all US Hispanics live in New York, Chicago and Los Angeles ­over $188 Billion in estimated buying power3.

Hoyinternet.com is the premier Spanish online destination for Hispanics seeking resoures to improve and enjoy their lives.

Hoyinternet.com Channels:
Inmigracion (Immigration)
Salud (Health)
Deportes (Sports)
Su Dinero (Finances)
Viajar (Entertainment)
Noticias (News)
Clasificados (Classified) Cars.com, Apartments.com, ShopLocal.com, CareerBuilder.com, HomeScape.com
Local Editions: Chicago, New York, Los Angeles
Picture Galleries

Hoyinternet.com reaches all three markets with one unified voice and one national brand.

Over 31,000 Unique Users per month
Over 6,000 Registered Users!
Over 204,000 Page Views per month

Hoyinternet.com extends the reach and impact of the HOY newspapers by offering additional content that goes beyond the print coverage--focusing on:

"How To" & Resource Guides
Top 10 Lists
Useful Tips & Advice
Lifestyle & Interactive Features (Polls, Photo Galleries)
Hoyinternet.com Advertising Solutions and Rates:

Half Page Ads*, Leaderboards*, Banners, Cubes, Skyscrapers and much more!
Targeted Ads
Sponsorships
Customized Ad Mail Campaigns
Rich Media and Video

* Under development Sources: Nielsen//NetRatings January 2005 Home Data US Hispanic Panel1; Sage Metrics, May 2005 for Unique Users/Page Views2; Synovet, 2004 Hispanic Market3