| READERSHIP |
 |
| Sales Breakdown |
|
| Gauteng |
79 000
|
| Mpumalanga |
11 000
|
| North West |
4 000
|
| Kwazulu Natal |
82 000
|
| Free State |
7 000
|
| Eastern Cape |
0
|
| Northern Cape |
43 000
|
| Western Cape |
1 000
|
| Total |
230 000
|
| Demographic
Profile of Sunday Independent Readers |
| MARKET
SECTOR |
%
|
| Black |
47
|
| White |
29
|
| Coloured
|
11
|
| Indian
|
13
|
| GENDER
|
| Male |
59
|
| Female
|
41
|
| AGE
|
| 16-24 |
14
|
| 25-34 |
33
|
| 35-49 |
38
|
| 50+ |
15
|
| EDUCATION
|
| Up to Primary
|
1
|
| Some High
|
25
|
| Matric
|
34
|
|
Post matric/Graduate |
40
|
| WORK
STATUS |
| Working
full time |
53
|
| Working
part-time |
9
|
| Does not
Work |
38
|
| HOUSEHOLD
INCOME |
| Up to R2
499 |
18
|
| R2 500 -
R3 999 |
9
|
| R4 000
- R6 999 |
15
|
| R7 000
- R11 999 |
21
|
| R12 000
+ |
37
|
| HOME
LANGUAGE |
| English
|
48
|
| Afrikaans
|
10
|
| African
Language |
42
|
| LIVING
STANDARDS (2000b) |
| LSM 10 |
20
|
| LSM 9 |
11
|
| LSM 8 |
15
|
| LSM 7 |
19
|
| LSM 6 |
24
|
| LSM 5 |
8
|
| LSM 4 |
3
|
| LSM 3 |
0
|
| LSM 2 |
0
|
|
LSM 1 |
0
|
| |
|
|
| |
|
|
|
|
|
Front Page 
©2006 Sunday Independent & Independent Online (Pty) Ltd. All rights reserved.
