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Our values
The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
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We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.
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We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to the market.
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We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.
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We are committed to continuously strengthening our brands and products to improve our competitive position and financial performance.
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In the medium term we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive overproportionate earnings growth.
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