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About Epinions
What we do:
Epinions helps people make informed buying decisions. It is a premier consumer reviews platform on the Web and a reliable source for valuable consumer insight, unbiased advice, in-depth product evaluations and personalized recommendations.

Why we do it:
Epinions is a service of Shopping.com, Inc., a leading provider of comparison shopping services and a company that is driven to deliver the world's ultimate shopping experience. To try Shopping.com Inc.'s comprehensive new comparison shopping service, please go to Shopping.com™ today.

How we do it:
  1. Unbiased Advice. Epinions does not decide what content to post and what not to post. Epinions is a platform for people to share their experiences - both good and bad. With millions of consumer reviews, ratings and comments, Epinions' robust content engine presents you with high quality content based on how helpful other users have found it.

  2. Personalized Recommendations. When you are looking for advice from someone in the offline world, you seek out people who share your interests and deserve your trust. Epinions' proprietary Web of Trust technology sorts all content to deliver information that is both reliable and useful for you. Additionally, you can customize product searches based on what you like and receive email notifications when new reviews are written on a particular product or by a specific person.

  3. Comparative Shopping. Epinions covers millions of products and services in over 30 different categories. In addition to detailed product reviews, you can read buying guides (What should I consider when buying a baby monitor?), product definitions (What is a megapixel?), and 'how-to' guides (How do I install a car stereo?). Once Epinions helps you decide what you want to purchase, we provide you with complete pricing and availability options through a list of rated online merchants.

  4. The Right Incentives. As with any healthy marketplace, Epinions is demand-driven. This means that through monetary and non-monetary incentives, we encourage our users to create the content that people really need.

  5. Transparency. Epinions goes to great lengths to highlight the people behind the reviews so that you know exactly whom to trust. In addition to user biography pages, review lists, and the ability to comment on reviews, Epinions has introduced "tickets" to flag users who have violated our User Agreement. This mechanism allows shoppers to discount certain members' advice accordingly, and to stop seeing advice from these members.

About Epinions, Inc.
Epinions, Inc. is a wholly-owned subsidiary of Shopping.com, Inc. Epinions powers all review writing and rating functionality across the Shopping.com Network. To read more about these changes, please see our corporate FAQ.

About Shopping.com, Inc. and Shopping.com™
Since 1999, DealTime and Epinions have helped millions of shoppers make better shopping decisions. We merged in April of 2003 to go further: to create the world's ultimate shopping experience.

We used everything we learned over the past five years, including what people like (and dislike) about shopping and how they use the Internet in their everyday lives, to build a new comparison shopping service that helps people use the power of information to make the best shopping decisions.

Shopping.com is the result of our efforts. It is the only comparison shopping service that combines millions of in-depth consumer reviews with detailed specification and pricing information on million of products from thousands of stores.

At Shopping.com, you can: At Shopping.com, our long-term goal is to have all of the information in the world relating to every product that can be bought and every store that sells it. Take our tour and try Shopping.com today.
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