Style, simplicity, user focus, and attention to detail — it's all there in the work of 37signals. As an interface designer myself, I have the utmost respect for these guys.
— Malcom Ross, designer
You've got to hand it to 37signals... if I wasn't a web designer, I'd hire these guys.
— Jeffrey Zeldman, prolific web writer (and more)
There aren't many outfits who get what the Net is about, and there are even fewer who really get what the Net is about. And then there's 37signals. These guys not only know the Net about as deeply as it can be known, but somehow manage to be artful, wise and funny as hell. Hire them.
— Doc Searls, co-author Cluetrain Manifesto
37signals proves that usability need not be ugly... A prospective client should come away thinking "these guys really know their stuff."
— Curt Cloninger, author Fresh Styles for Web Designers
Like everyone else in this industry, I'm busy. Extremely busy. The sites that I go to must be clear, confident and usable. 37signals builds sites that are all of these things — and more. (And their writing? It's among the best I've seen.)
— Sue Garibaldi, New Media Editor, Communication Arts
37signals understands the importance of aesthetics and utility; they understand change; and they bend over backwards, not just to make you happy, but also to make sure you understand what they did for you, so that you can do it yourself.
— Matthew Oliphant, Interface designer
Activity based designs (like 37signals' 37bettermotors), which focus on what people WANT to do are the future of 'easy to use' user experiences. 37signals is a company that has their head on straight and is focused on the important issues.
— Marc Canter, founder of MacroMind (Macromedia)
The reason I featured 37signals so prominently in my book, Designing Web Sites for Every Audience (HOW Design Books, 2003), is because they have the talent and skill to create that rare bird of a web site which is both aesthetically pleasing and easy to use.
— Ilise Benun, Author
If you are looking for fancy graphics hype or cutesy flash usage that serve no useful purpose, avoid 37signals like the plague. However, if you have serious goals that involve improving your web presence usability in order to gain new clients, retain older clients and just plain make more money, then we recommend 37signals.com highly. It's one thing to talk a mean game, it's another to deliver. Thanks for a great job.
— CEO TurtleTrader.com
37signals are the masters of simplicity. They are very talented people. They're the kind of firm that works together with the client, stands up for their beliefs, and is focused on creating the best product possible. When it comes to text-driven design that actual people need to use, they're the best. I'd recommend them to friends and plan to work together again in the future.
— Scott Heiferman, CEO MEETUP.com
37signals brought an intelligent, unbiased perspective to the analysis of our site's ability to connect with our customers. We were thoroughly impressed with the depth and vision of the recommendations document. Clear, relevant, actionable data to guide our redesign.
— David Angerer, Web Communications Manager, Panera Bread
If you're interested most in an organizationally "safe" decision and are willing to spend more money and time for an unpredictable result, then choose one of the "big shops." If you're most interested in best project with shortest path to simply better results, then choose 37signals.
— Richard Bird, CEO R.Bird New York
Congratulations! You guys did an amazing job and the praise from co-workers and customers has been non-stop — we're really happy with all your work....You guys do great work and are great to work with.
— A. Ruggeri, VP User Experience, Performance Bikes
The 37signals work is now starting to get more exposure outside the development team, and people are extremely pleased with the results. Thanks very much for your persistence, point of view and production expertise that has brought Tenzing to this point.
— Dale Carlson, Tenzing
I've been clicking through the [37signals-designed] intranet today, testing it, messing with it, and just have to say that you've done some really fine work. Clean design + easy administration. Excellent!
— Carl Walser, Business Technologies Development Manager, Summit Credit Union
Style, simplicity, user focus, and attention to detail — it's all there in the work of 37signals. As an interface designer myself, I have the utmost respect for these guys.
— Malcom Ross, designer
...You guys have lots of imagination and intelligence to back up your good design and usability chops.
— Matt Haughey, the man behind Metafilter
I need to express my acclamation for such excellent interface design work you and your partners are putting out there. I, as a designer find an inspirational shelter in your work. The dedication, the ethics and the many more aspects of everyone at 37signals blows my mind. You are truly making the web more tolerant to both client and customer.
— Wilfrid Laurent, Jr., designer
37signals means redefining what works on the web. The 37better series of sites proves this. It's not about just building a website anymore. It's about understanding the medium, understanding how people use it, and designing simple solutions that work — better.
— Joshua Kaufman, designer
Just want to say that I love your style. Its about time people realised that usability & accessability doesn't mean boring design.
— Steve, Denmark
37signals is a smart agency for accessible, usable, yet beautiful web design...
— Web Standards Project
Yes, you are my heroes. No Flash, no Gimmicks, just clear professionalism from A to Z. Wish I could learn from you.
— Frederic H., Germany
I'm a Creative Director and Lead Developer and regularly visit 37signals.com for reference and inspiration. First I'd like to thank you guys for the awesome research you do and the inpsiration you provide on your site. Nice work! Your focus on simplicity and usability and the techniques you present I find are rare and very informative reference tools for design planning and studying usability.
— N.D.
You guys are a pillar of professionalism in a field otherwise teeming with Frontpage jockeys and failed graphic designers. Keep up the fine work.
— Therman F.
I appreciate the work you do, especially in your drive to improve things and produce high quality work in for profit instances as well as in the absence of payment [37better Project]. I have been know to check out Signal vs. Noise and I wanted to commend you on your body of work as a whole. Impeccably sharp, clean, smart and detailed. And inspiring.
— Eric Gehner
You guys espouse everything I've been wanting to hear from the web community for years. I would give my left hand to work for you, but I'm not going to move to chicago. If you ever open an office in denver (we got mountains! and a much better hockey team) let me know. I will grovel, if that's what you like. Keep up the awesome, perfect work! You are a siren song in a sea of muck.
— B
EVERYTHING you guys do is so classy and well done. Damn I'm jealous.
— Don Schenck
Yours is probably the best site I've ever seen. A beautiful marriage of content and presentation. Congratulations.
— Christopher T.
This is one of the few emails of this type I have ever sent. Your web site is one of, if not the best I have seen. Your primarily text/css based designs are incredible. I can't remember the last time I saw information organized so clearly. Most web sites could use your expertise. As someone who is more on the programming side of the web I look forward to someday working with such a well put together web interface. Really nice work.
— Beau O'Hara
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