Mass media
From Wikipedia, the free encyclopedia.
Mass media are those media reaching large numbers of the public via radio, television, movies, magazines, newspapers and the World Wide Web. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines.
Mass media reach a mass audience. That audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially suseptable to the influence of modern mass media techniques such as advertising and propaganda.
During the 20th century, the advent of mass media was driven by technology that allowed the massive duplication of material at a low cost. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Television and radio allowed the electronic duplication of content for the first time.
Mass media had the economics of linear replication: a single work could make money proportional to the number of copies sold, and as volumes went up, units costs went down, increasing profit margins further. Vast fortunes were to be made in mass media.
We also need to discuss mass media in different countries. Mass media in India is discussed in a separate section below.
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The Internet and mass media
During the last decade of the 20th century, the advent of the World Wide Web marked the first era in which any individual could have a means of exposure on the scale of mass media. For the first time, anyone with a web site can address a global audience, although serving high levels of web traffic is still expensive. It is possible that the rise of peer-to-peer technologies may have begun the process of making the cost of bandwidth manageable.
See also
Notable persons
Notable corporations
- Time Warner
- Hachette Filipacchi Media
- Hearst Corporation
- News Corporation
- The Walt Disney Company
- Bertelsmann AG
Other
- Media Imperialism
- Information
- Metcalfe's law
- Media literacy
- marketing
- advertising
- Media studies
- Mass media in India
- Trial by Media
External links
Media studies
- New School University - Media Studies Program
- European Graduate School - Media and Communication Studies Program
- University of Toronto - McLuhan Program in Culture and Technology
- MIT Comparative Media Studies
Other
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