STAFF

KEVIN CROW
General Manager

As the General Manager of San Diego Spirit, Crow will manage the business affairs of the WUSA San Diego team, including local marketing and promotions, local and regional broadcast contract negotiations, venue selection, front office staffing and team development.

Crow, a San Diego local, was formerly the President of Zipdirect, LLC, a business-to-business full service design, print, mail, data processing, and presort company. Prior to Zipdirect, LLC, he worked for the San Diego-based Mesa Distributing Company. Crow received a B.S. in Finance in 1988 from San Diego State University, where he was a standout soccer player.

Prior to his successful business career, he was a world-class soccer player, starring in the 1984 and 1988 Olympics. Crow earned 13 caps with the U.S. National Team between 1984-'88. He played professionally for nine years with the San Diego Sockers. Crow led the Sockers to eight world team indoor soccer championships and was an eight-time all-star and a five-time Defender of the Year.

Crow resides in San Diego with his wife (Brenda) and three children (Kendalle, 12; Kellen, 7 and Kamron, 4).

VICKY LYNCH
Director, Soccer Operations

Lynch will oversee the day-to-day functions of the team, including venue management. Prior to joining the WUSA San Diego team, Lynch most recently served as a consultant to the WUSA Headquarters in New York, where she provided expertise in event management and promotions. In addition, she was responsible for creating the league's operations policies and manual, assisting with the development of sponsorship packages and developing standards for WUSA stadiums.

Previously, she was the director of competition for the 1999 Women's World Cup overseeing all aspects of team logistics related to the 16 international participants. Lynch was an event marketing manager for the U.S. Soccer Federation between 1995-'98, where she developed and executed national marketing and promotional plans for men's and women's national team games. In 1994, she was the manager of volunteer services for the World Cup held in Chicago, Illinois. Lynch received a B.S. in finance from St. Louis University and graduated Magna Cum Laude in 1989.

KIM FREE
Director, Sales & Marketing

Free comes to San Diego from the Women's National Basketball Association where she was the VP of Marketing and Business Operations for the Utah Starzz. With the Starzz, Free was responsible for overseeing all business operations, including marketing, advertising, sponsorships sales, ticket sales, public relations, broadcasting, game operations and the finance department.

She brings a varied background in media and marketing to the Spirit, having worked at Ion Laser Technology in Salt Lake City as the Director of Strategic Sales and Marketing, where she was responsible for management and placement of all international, national and local media buying. She also worked for three years as a production manager at KJZZ television in Salt Lake City, the local UPN affiliate, where she worked with all aspects of TV production and advertising. Prior to her experience at KJZZ, she worked as a writer/producer for KTVX television, the local ABC affiliate in Salt Lake City, where she wrote and produced commercials for station clients, was involved with station marketing campaigns and wrote and produced news and entertainment spots, among numerous other responsibilities. Free is also an experienced broadcaster who has worked in television and radio on numerous WNBA, NCAA and ESPN women's sports broadcasts, especially basketball and soccer.

A 1989 graduate of Southern Utah University, Free is also an accomplished athlete. She was a four- year starter in basketball for the Division I Thunderbirds. She is still the school's all-time leader in steals and assist in a career, season and single game. She also played a year of softball for Southern Utah and is an avid recreational soccer player. She holds a USSF National "C" Coaching License.

AARON HEIFETZ
Director, Communications & Player Personnel

Heifetz, who will retain his duties as U.S. Women's National Team press officer, brings a wealth of women's soccer experience to the organization. He has worked in women's soccer for 13 years as a coach, administrator and press officer and played a key role in the wildly successful 1999 FIFA Women's World Cup as the Director of Communications for the tournament. In addition to his Communications Department duties, Heifetz will also take on player personnel duties, assisting Head Coach Carlos Juarez in player scouting and acquisition.

Heifetz, 34, has worked over 140 full international matches with the Women's National Team on five continents over the last six years, interacting with the national and international media during the dramatic rise in prominence and popularity of the U.S. women's team and players. He also co-authored a best selling book with Mia Hamm in 1999 entitled, "Go for the Goal - A Champions Guide to Winning in Soccer and Life."

Heifetz was the assistant women's soccer coach at UC Santa Barbara from 1989-'94, helping the Gauchos to four NCAA Tournament berths and a national ranking as high as #3. He also coached in the Cal-South Girl's Olympic Development for five years. He served as the assistant press officer for the 1994 Men's World Cup Team and worked as the Soccer Information Coordinator for Major League Soccer in 1995-'96, helping in the start-up of the league all they way through the first season.

THE STAFF

Manager, Marketing & Advertising …………..……… Paige Jackson
Manager, Media & Public Relations…………..……… Jonathan Greene
Manager, Ticket Operations…………………………… Sandy Travis
Manager, Venue Operations………………….….…… Brett Freeburg
Coordinator, Executive……………………………….. Deborah Gillies
Coordinator, Community Relations & Grassroots….. Bernice Pierson
Acct. Exec., Ticket Sales…………………….…..…… Danica Holmlund
Acct. Exec., Ticket Sales…………………….…..…… Mark Barboza
Team Administrator ………………………….……….. Chris Rogers
Accountant……………………………………………… Lew Schwartz
Head Coach……………………………………………. Carlos Juarez
Asst. Coach……………………………………………. Martin Vasquez
Trainer…………………………………………………..
Receptionist…………………………………………….Dara Polk
Equipment Manager…………………….…..….….…