The Web represents the most efficient way to reach gamers and directly influence their purchase decisions in terms of gaming products and services. As an advertiser, the best way to reach gamers is through GameSpot because it is the most highly trafficked gaming site, with more than 1.8 million unique users each month. GameSpot is linked from two of the largest technology sites in the world, CNET and ZDNet. GameSpot is also promoted on Microsoft's windowsmedia.com as the number one entertainment site, driving more than 2 million streaming video downloads a month.

At GameSpot, visitors find 100 percent gaming content, including the latest in game news, reviews, previews, demos, movies, cheats, and user discussion forums. GameSpot users visit GameSpot game guides and get secrets right after the games are on the shelf. GameSpot users play passionately and invest significantly in hardware and software. GameSpot has built a true gaming community, with a dedicated audience composed of return visitors who have direct contact with each other through forums.

These users have repeat and frequent visits to GameSpot because they need to know about the newest, most important games and want to get the cheats and tips and experience them firsthand. GameSpot receives more than 100,000 download requests each day because these active gamers are in search of demos of the biggest games on GameSpot.

While most gaming and entertainment sites reach attractive demographics, GameSpot is the best pure gaming "marketplace" with an audience that researches, plays, and purchases gaming products online. The GameSpot premier sponsorships enable advertisers to reach these gamers at all stages of the buying cycle, which means advertisers can quickly and efficiently build strong awareness and drive sales.

As an advertiser, you can impact this powerful audience with our new interactive ad units. These new ad units let you expand your promotional message or product offer in depth and ensure that you effectively reach all marketing goals and objectives, from branding and messaging to creating hype and generating qualified sales leads.

Sponsorships include:
Genre Program
Platform Program
Download Blitz
Pre-Launch & Launch Program
GameSpot Live (digitize TV commercials to LIVE streams)
Game Buyer Program (your ads can link directly to merchant listings)
PC and VG newsletter sponsorships

Check out our new ad units:
http://www.cnetcreatives.com/adgallery/
username: strategic
password: branding

To become a sponsor or for more advertising information…
  Contact: Jaci Hays at 415-551-4874 or jaci_hays@zdnet.com
 

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